“Let’s discuss 7 ways to make sure your video marketing is living up to it’s full potential and you’re holding viewers hostage, rather then seeing them run for the hills”
With millions of videos available on YouTube, there’s no reason for someone to waste their time watching a video that fails to command attention or deliver a clear message.
Ultimately, if your videos aren’t grabbing attention within the opening few seconds, the chances are slim that your viewer is going to stick around for the whole thing.
To help you get the most out of your videos, video marketing expert, Casey Zeman, has listed 7 video marketing strategies to help boost engagement with your viewers…
7 Video Marketing Tips to Boost Viewer Interest
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#1: Kick Off With a Bang!
Grab the audience’s attention from the very beginning! Give your audience a powerful reason to keep watching. It’s crucial to grip your viewers within the first 5 seconds of the video and peek their curiosity. Don’t waste time with lengthy intro animations or unengaging information, give a brief, intriguing introduction to what your video is about.
#2: Create Anticipation
Use phrases like “in a minute I am going to show you…” or, “by the end of this video, you’ll be…”
These phrases create a sense of anticipation and expectation that will keep your viewers hooked longer as they await what you’re about to deliver. Creating anticipation is a powerful tool in video marketing.
#3: Employ “Snippets”
Snippets are ideas that break up a pattern to help transition to new thoughts. They are an excellent way to prepare your viewer for the next subject, as well as helping to keep their attention. A snippet can be anything that breaks up the flow of your video, such as a zoom in or out, animation or sound effects.
#4: A Call to Action
It’s your job to instruct your audience what to do next. Calls to action can include “Subscribe Now,” “Give us a Thumbs Up,” or “ Head Over to my Blog”. Be sure to reinforce this with text, images, or annotations.
#5: Solidify A Structure
The key to creating an engaging video is in its structure. Take the time to plan your video before you even attempt to hit record. There needs to be a balance of enticing surprises and dependable elements that keep your viewer following along.
#6: Clear, Concise, and Creative
There shouldn’t be any confusion about the purpose and content of your video. From the headline, to the content, your video needs to present a clear and concise message. Nothing more ineffective in a marketing video than a mess of information thrown at the viewer in a random order.
#7: Beneficial B-Roll
Try to use additional footage to demonstrate what you’re talking about. This will help to break up a potentially monotonous stretch of video and add a new element of interest for your viewer. But remember; the B-roll should provide insight or information, not just act as pointless filler.
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