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Networking Event Tips: How to Make a Good Impression

Michael Oliver Networking Events“It’s well worth learning how to ask questions at networking events… they’ll work miracles for you! Simply listen to the other person and base your questions on what they are saying to you”

Michael Oliver is an internationally established trainer, speaker and author, and the founder of the“Natural Selling” process. Having helped thousands of professionals and entrepreneurs reduce rejection, objections and anxiety when selling, his approach allows for a much more stress-free outcome.

Attending networking events can be an effective way to connect with fellow entrepreneurs and generate leads for your business. But without following Michael’s approach you may find your time wasted and the whole experience unproductive. In today’s article, Michael shares some simple (yet powerful) tips for getting the most out of networking events.

Networking Event Tips: How to Make a Good Impression

There can be a lot of nervous energy and “anxiety flowing when people talk about what they do. We all want to make a good first impression, but selling ourselves to as many people as possible in a networking environment can actually produce the opposite effect. With everyone competing for “air space“, and wanting to get their “say” in, most people tune out!

In my book I use a saying…

When I focus on ME… I increase my anxiety

When I focus on YOU… I decrease my anxiety

This ties in with the simple wisdom of Franz Kafka about being “Quiet and still.” How?  If you want people to be interested in you and what you represent, then don’t talk about you and what you represent! Let them talk about them and what they represent. You’ll soon know whether it’s worth introducing your solution or not. Doing so is calming and peaceful for the both of you.

Networking Event Tips

Here’s how the principle works for me.

Upon introducing myself, I simply ask light-heartedly, “So how can I help you?”

Usually the response is a surprised, “I don’t know! How can you help me?’, to which I reply, “I’m not sure either, though if you’ll allow me a few questions I’m sure we can soon find out! For example…” and I ask a question.

A question I’ve found most powerful is, “What would you say are the three biggest challenges you have presently in your business?”

Listening intently to the response, I then ask more questions, most of them based on the answers I get. I also use most or all of the 7 different types of questions that I teach in my book and on my CD’s.

I then come to one of two conclusions; To end the dialogue because I know I cannot help them , or, suggest I might know of something that could help them and set a time to get together later.

I then move on to the next listening opportunity, and the next, and the next. A lot of people can be covered and qualified in a short space of time doing this.

And here’s something interesting. Very rarely do people ask me what I do! Do I mind?  Not in the slightest! Why?  After all, isn’t the objective to tell everyone about my business?

Not for me! The objective is to talk with as many people as possible to find out if they have any problems that I might be able to help them solve! And if they do, are they prepared to do anything about it. There is always time to follow up, recap what they told me and talk about solutions later.

Because it’s not about me, there is no anxiety or pressure. Asking questions among other things…

  • Extinguishes the energy of anxiety

  • Gets relevant information

  • Creates value in us and what we represent.

  • Is like sowing and planting seeds

You can read the original article – here
 

Excellent advice there from Michael Oliver! If you place your focus on the other attendees at networking events and make it a goal to discover more about THEM, then you’ll create better relationships and generally enjoy yourself a whole lot more. Networking events can be great places to spend your time as an entrepreneur, so follow Michael’s tips and you’ll certainly make a good impression on all in attendance.

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