“When any business (even one as big as Google/YouTube) allow “haters” to dictate the displaying of content by someone who is doing exactly what you want the community to do, well, it’s not smart business”
If you currently use YouTube as a marketing platform for your business then you’ll want to pay close attention to what’s been happening lately. Ray Higdon, one of the top network marketing leaders in the industry (and one of the most prolific YouTube marketers) has just had his channel shut down!
This is big news, because Ray’s channel was 100% legitimate (he had over 20,000 subscribers and over 1 million views), his content was always value orientated and there was nothing he had put out that could honestly be labelled as “offensive or inappropriate”.
So how do did this happen?
Well, Ray’s channel was “targeted” by someone (or a group) with multiple flags. As it stands at the moment, YouTube’s platform certainly has some major flaws. The “flagging” system is set up in a way so that once a particular video or channel receives a set number of flags it is labelled (automatically) as “problem content”.
Here’s what Ray wrote on his blog…
“You will see that in a 48 hour period I received over 200 flags to my different videos and MANY of them were years old with zero business anything in them. My engagement video was flagged and restricted lol”
Ray identified that people have been posting jobs on freelance websites requesting for the development of “Flagging Software”. This really is quite a sad situation. There are people out there who want to target YouTube channels and bring them down, for no legitimate reason whatsoever.
Ray had this to say on the situation…
“Should some videos be restricted or banned from YouTube? Probably. But if the regulation is so loose that you don’t know what is real flagging vs someone just angry because their competition is better at video marketing, how does that work? When word gets out on how loose the YouTube regulatory system is, who’s to stop from flagging all the other landscapers, mortgage brokers, churches, etc?”
Ray Higdon is certainly not the first home business entrepreneur to be targeted on YouTube in this way, but he is one of the most high profile. This is why we have reported on this situation.
Just a couple of days ago Ray posted his “last” YouTube video on a secondary channel explaining the problems with YouTube flagging and why he had decided not to use the platform anymore (this was posted just before having his main channel shutdown)…
If you currently use YouTube as a key component of your marketing strategy then it’s important for you to be aware of this situation. If YouTube is the main platform you use for distributing content online (and you don’t have your own blog) then now would be a very good time to start establishing your own real estate online. Somewhere you have 100% control. This should be wake up call to many people in the industry.
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