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Bill Pescosolido: Forget Perfectionism With Video Marketing

Bill Pescosolido Video Marketing“In order to make better videos you need to focus more on the message you are sharing, and less on the ancillary details like lighting and how you look”

When it comes to video marketing, there are a number of different “types” of video you can produce. Sometimes, spending time scripting out the content, setting up a lighting kit, and getting professional editing done is the way to go. Other times, a quick on-the-fly video needs to be shot in order to get a message out quickly.

As a home business entrepreneur, you need to be able to connect with your prospects and have a little intimacy with them. Building relationships is the name of the game. So, in Bill Pescosolido’s latest training video, he explains why perfectionism with your video marketing can be a major halt to your productivity and will interfere in this relationship building process with your prospects.

Bill Pescosolido: Forget Perfectionism With Video Marketing

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People often feel the need to create a “perfect” video. They want to sit behind their desk looking professional, they want the lighting right, and to look and sound perfect. When you get too focused on the details, it actually gets in the way of your message, and can even stop you from doing the video at all.

The message is what is important. Coming through and being authentic is where your focus should be, rather whether your lighting is perfect. Connecting with your viewer and actually showing a bit of yourself is key.

The most important thing you can do with your videos is to just get it done. Don’t let distractions get in the way, or get held back thinking you need to have everything fully prepared.

The point is you are trying to resonate with your prospects. The more videos you make, the more people will be able to connect with you, and your business will grow as a result.

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4 Comments

  1. Georgia StentonSeptember 6, 2014 at 12:58 pmReply

    Great tips from Bill here! I know I suffer from perfectionism with a lot of what I do, sometimes it’s hard just to be satisfied with what you’re doing. Thanks for posting this!

  2. Dawn DavisSeptember 10, 2014 at 10:11 pmReply

    Helpful tips. Really, I often focus on creating a spot on video instead of just chatting with the viewers. I guess when you’re putting yourself on camera for the whole world to see (potentially) you want things to look and and sound right. The most important thing is the message though! Thanks for sharing!

  3. Dan MacnamaraSeptember 11, 2014 at 1:44 amReply

    Great points here. I’ve read a lot of comments from people who appreciate videos that don’t look slick as they come across as being more personable and credible. I can’t count how many times I’ve heard someone say to me, “I had that idea, they stole it!” but that’s the point, it’s not yours unless you put it out there first.

    Timing trumps being perfect. You will always think of ways you can improve something, but sometimes you need to just get it out there. Even with my own experience, I’ve sometimes stalled on doing things because I think of all the time and work it will take to make it “perfect” so I put it at the bottom of my list. This has made me run out of excuses. Very motivating, thanks!

  4. sarah evanstonSeptember 15, 2014 at 7:59 pmReply

    So we should try to do what feels natural and not try to perfect something that already works for us? That’s an interesting concept that I could really see working for me as I am always trying to overthink things.

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