“As a home business entrepreneur, selling the dream is not talking – Selling the dream is asking, receiving, deserving.”
Jeffrey Combs, President-Founder of Golden Mastermind Seminars, has been training home business entrepreneurs to reach greater levels of success for 18 years now. In his latest podcast, Jeffery discusses how you are not in the business of selling products, but selling dreams!
During this powerful 1 hour training Jeffery shares the importance of the words you choose when speaking with prospects, being able to “paint a picture” for them, and the correct mindset required to sell effectively. Another wonderful coaching session from the master of sales psychology.
Jeffery Combs: Sell the Dream, Not the Product
An overview of Jeffery’s training…
Combs kicked things off by sharing his own insights on how to effectively articulate feelings into words. “If you’re a network marketer, a professional or someone who has just entered online marketing, it’s very important that you convey the message effectively.
Or if you’re a success coach or just learning how to brand yourself on and offline, it’s very important how to articulate your feelings into words and it’s very important to convey your message. You don’t sell the dream by talking, you sell the dream by conveying”.
Combs’ mastery of the art of persuasion is definitely felt in all his advises, especially his advice on the language one must use to effectively convey the message, whether you’re in the prospecting process or not, the so-called “communication style”.
“Package your words. Words for communication style will dictate your outcome. Words you use for your communication style will lead you to your dream or lead you to your destruction.”
Ever the top success coach that he is, Combs kept reminding his listeners to avoid the negative attitudes, especially resentment and guilt, which have no place or value in selling the dream. He especially noted that one must not make instant gratification a goal, particularly in the network marketing industry and must start believing in dreams, too.
“You are able to convey by being able to believe in the dream. But if you don’t have dreams or you don’t feel you deserve them, then you won’t be able to sell the dream. The good life. The dream vacation. The dream home you want to live for”.
“For you to be able to paint the picture for someone else, you have to be able to paint the picture for yourself.”
This insight reveals the inner strength of Combs not only as a trainer for the network marketing industry but as an inspirational guru who has often pushed people and motivated them in positive ways more than anyone could imagine. “You must have a why.” This is already a mantra for many marketers and Combs repeated it, too, to emphasize some of his powerful points.
He asked his listeners not to be “overwhelmed and stay undisciplined and unorganized for the challenges that lay ahead”.
“Selling the dream is not talking. Selling the dream is asking, receiving, deserving.”
Combs made as strong point by asking the question, “If money were not an issue, what will you do with your time?” He highlighted this by arguing that, “In their communication styles, people will say I worry about money. But, does money worry about you?
Money does not worry about you. Money has no conscience. Money only has a flow. People who are asking, receiving, deserving, they get into the money flow and work with the people they can collaborate with.” Combs also added that “in asking, receiving and deserving, there is freedom”.
“Become comfortable with yourself. Be comfortable with your own problem.”
Combs insisted that one must take advantage of his attractor factor whether on or offline. He advised everyone to become aware of the power of the persuasion, especially the persuasion of the spoken and written word. The word “millionaire” for example fascinates many people and this fascination can be used as an opportunity to launch your own goals for success.
“Get into the Zen of your profession and start getting paid as a professional.”
Finally, Jeffrey Combs recommended to his listeners to ask the right questions and be oneself in order to project the same image or dream which you are selling in the first place. “What you’re really conveying (with your own marketing strategies) is the good life.
And what is the good life?” This means that, in order to sell the dream, one must have a dream and ask himself once in a while the all-important question – What have you done with your dreams lately?
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