“One of the key factors I’ve noticed as to whether somebody’s going to be successful on Facebook, is that one word called Passion.”
When growing a presence on Facebook, and leveraging the power of fan pages, there are certain factors which will determine your success more than others. Facebook marketing expert Michelle Pescosolido, has built up a very successful fan page (with over 60k followers) and certainly has some valuable advice to share on the subject.
In this short training video Michelle discusses the 2 main ingredients which comprise successful results using Facebook fan pages. If you’ve experienced the frustration of limited engagement and no results through your page, then Michelle’s insights will prove very valuable indeed.
Michelle Pescosolido: The Key to Facebook Fan Page Success
If you'd like to visit Michelle's personal blog - Click Here
Key Points Covered During the Video…
Michelle wanted to know why some business owners succeed on Facebook using fan pages, while others struggle. After a little investigation she came to the conclusion that the single biggest factor was PASSION.
Your audience can feel it if you are passionate about what you do, what you are promoting or what you are discussing. People should be able to hear, see or feel your passion on what you are doing through your posts.
“Without passion your audience is not going to follow you”
You have to take things to a higher level. Do everything out of passion and you might be surprised by the outcome. You should not just say that you are passionate about something without translating it in your actions. You have to show it more and say it less.
Aside from being passionate about what you do and what you can offer to people, you also have to be consistent with what you post on your fan page. Post regularly and be consistent with what you tell people. Don’t just think about the money you might get out of it, lead with passion and not money.
If you are not successful using Facebook, it’s probably because you’re lacking that passion in your voice and in all the actions you are doing each and every day on that fan page.
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