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Chalene Johnson: How to Generate Leads on Instagram

Generate Leads on Instagram“It’s important to become an “Early Settler” on Instagram now before it inevitably hits critical mass with Facebook’s backing.”

As a home business entrepreneur being able to diversify your lead sources is an important element to your business. Reliance on one or two main sources can put you in a precarious situation. Thankfully the Internet isn’t short of platforms to leverage.

Social media strategist, Amy Porterfield, was recently joined by Instagram expert, Chalene Johnson, to discuss how she’s built a following of 400,000 people on the platform. In this value packed 35 minute interview Chalene shares some excellent strategies for using Instagram to generate leads for your business

Chalene Johnson: How to Generate Leads on Instagram

Chalene states that she got interested in Instagram when she stopped having reach on Facebook. She took this season to immerse herself in Instagram because she knew it was up and coming.

Instagram is not Facebook and Twitter but somewhat close to Pinterest

How do you balance personal and business type of posts…

People look for value. The first recommendation is you’ve got to make your account public. Making it private is not good for business. Second is to be focused on your goal for your Instagram. You need to provide an account that gives value to your customers.

“We are attracting strangers”

Chalene gave some solid advice on attracting new customers, people need to remember that they are attracting strangers and you want those strangers to consider your account as their main choice of information.

Make sure to deliver what they need

Post some tips every day related to your niche. Chalene says people will then say “who is this person?” and then they click her profile and eventually go to my website. She will also post from time to time something like “Hey, want some free marketing advice? Click on my name” and people get directed to her bio and once there, they will see her website and go there.

“Create something that will make followers ask themselves a lot of questions

Chalene was asked to give anyone who was just starting how they can get best get started on Instagram with the right foot and build a community. Create an honor or theme. You need to create something that will make followers ask themselves a lot of questions on why they should follow you, etc.

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