“Successful network marketing recruiting on Facebook is about creating real connections, being consistent and ultimately adding value to people’s lives”
Facebook is certainly one of the best online platforms to leverage as a network marker today. The ability to build relationships with people from all over the world has never been easier. But as with any marketing strategy there is a right way and a wrong way to do things.
My Lead System Pro co-founder, Norbert Orlewicz, was recently joined by fellow marketer, Karin Cypriano, to share the 7 Step Facebook MLM Recruiting Formula. This excellent 50 minute training dives into the strategies needed to recruit prospects effectively via Facebook. If you’ve struggled to see results from your Facebook marketing then Karin’s advice will be hugely beneficial.
7 Steps: Facebook Network Marketing Recruiting Training
If you'd like more Facebook marketing training then head over to the FB section - Here
How to Recruit MLM Prospects Using Facebook
Karin has been able to recruit a lot of people into her network marketing business by using the 7 step strategy on Facebook. This is an effective strategy that doesn’t require a huge amount of effort and of course it’s free.
You simply can’t run out of prospects and potential customers because Facebook provides you with an abundant number of users every day. If you run out of local prospects then there’s still an international crowd waiting for you. Just utilize your free time and dedicate it to finding prospects.
1) Use Your Personal Page
A business page can work great for certain business types, but if you’re in direct sales, MLM, network marketing they’re a people businesses. You’re there to build relationships and you want people to relate to you, like you and trust you.
The first step to recruiting on Facebook is to use your personal page to interact with people. You have lots of personal connections there such as your friends, family, colleagues or anyone who you have an association with.
2) Create Curiosity
You want to create a page where people look at you and ask “‘what the heck are they doing?” You are ultimately selling a lifestyle, so when you are shown to be having fun and hanging out with great people, that’s when you become attractive and are able to recruit prospects.
So be focused on what you’re doing. Focus on what you promote and what your business represents. You can also post images and personal pictures with an inspirational quote on it.
Post something that will make people curious about you. Curiosity is the best thing that can happen in someone’s mind. Because with that, they will start exploring. So if you create or post something that will make people curious, there’s no doubt that they will dig in and ask you about it.
3) Connect, Connect, Connect
Apart from getting in touch with your long distance friends and relatives, use Facebook as a means to reach out to some people who are also hungry for whatever it is that you’re seeking. Utilize Facebook as a business resource which will help bridge people and create a connection.
You should be posting great information. Share something inspirational or maybe even specific tips that will help people with their business. Ideally, you need to post something every day as a means to get curiosity out of prospects and motivate some of your fellow team members.
The best way to stay in touch with prospects is to share something meaningful every day. It doesn’t matter whether it’s a quote or a business tip, as long as you make your online presence be felt. This is what Karin has been doing most of the time when she’s online.
5) Be Authentic
If you want to be effective at recruiting for your network marketing business on Facebook then it’s critical that you are authentic. Be yourself in a way that people will look at you as an expert for whatever it is that you’re trying to be. Being real to yourself will surely show people that you are trustworthy both as a person and as a professional.
To gain the trust of people, you need to be yourself at all times. This is one way that will surely attract them into the opportunity and become a part of your team. But make sure to show them that you are capable of being a good leader at the same time.
6) Brand Yourself as the Expert
Post value orientated information which will make people see you as an expert. You can find different ways to do this without posting blatant sales messages. Place your focus on sharing tips and advice to help people in your niche.
As much as people do business with people they know, like and trust, the other important factor is having a sense of authority. You can have a close relationship with someone built on trust, but if they don’t perceive you as knowledgeable, and someone who can help them succeed in the business, they are unlikely to join you.
7) Create a Team Facebook Group
The final step of the MLM recruiting formula is to create a Facebook group. This group will help you recruit and plan out strategies with your team members. It is a perfect way to discuss almost anything and be in touch with everyone else in your team.
"Stay in the Loop, Don't Miss a Thing"
Get access to the INNER CIRCLE and stay ahead of the competition! Start receiving the cutting edge training, tips & advice that no one else gets!